Built to Sell at the Speed of Ride
A complete custom e-commerce store, real-time sales command centre, and customer self-service portal — all built from scratch for LA's premium electric motorbike retailer.
Client
Ryddo — Premium Electric Motorbike Retailer, Los Angeles CA
Scope
Full custom platform: e-commerce website, backend API, live sales dashboard, and customer management portal
Sales Command Centre
Hey, Ryddo.
Revenue
$124.5K
↑ 18%
Orders
47
Today
In Stock
98%
312 SKUs
Recent Orders
The Challenge
Growing fast. Tools not keeping up.
Proposal teams were wasting senior time stitching together fragmented documents, chasing answers manually, and fighting version control under deadline pressure.
Ryddo was growing fast. They had 10+ electric brands, hundreds of products, and customers all across Southern California. But their tools could not keep up. Managing stock was done by hand in spreadsheets. The sales team had no clear view of what was selling, what was running low, or what orders needed attention. And customers had to call or email just to check on their order. Goodwin Systems built them a complete, custom platform — one that works as fast and as smooth as the electric bikes they sell.
Before
Manual spreadsheets, no customer portal, and a checkout experience that did not match the premium brand.
After
One custom platform where every sale, service booking, and customer interaction is managed in real time.
How It Works
How the Ryddo Platform Works
Five connected systems — store, backend, sales dashboard, customer portal, and EV services — all working together so Ryddo can sell more and serve customers better.
Browse the Store
Customers explore every brand and model. Filters, specs, and comparison tools make it easy to find the perfect electric ride.
Smooth Checkout
Add to cart, apply financing, and pay in seconds. Stripe and Klarna are built right in for a seamless buy experience.
Backend Processing
Orders are validated, inventory updates in real time, and the fulfilment flow kicks off automatically — no manual steps.
Sales Dashboard
The team sees the new order land instantly: revenue updated, stock adjusted, low-stock alerts fired if any SKU runs low.
Customer Portal
The customer checks delivery status, books a service appointment, or orders an accessory — all from their self-service portal.
Sequence Diagram
How data moves through the product
A simple view of how customers, the app, billing, AI, and collaborators interact from upload to final export.
What We Built
5 key parts working together.
Platform Overview
5 modules working together as one platform
Full custom platform: e-commerce website, backend API, live sales dashboard, and customer management portal
Premium E-Commerce Store
A beautiful, fast website where customers can browse every electric bike and scooter, compare models, read full specs, and buy with total confidence. Checkout is smooth and financing options are built right in.
Backend & Inventory Engine
A powerful backend keeps track of every product across all brands in real time. When something sells, inventory updates instantly. No more manual spreadsheets or stock surprises.
Sales Command Centre
The Ryddo team can now see all their orders, daily revenue, best-selling models, and low-stock alerts from one live dashboard. Real numbers, always fresh, always right.
Customer Self-Service Portal
Customers log in and see their orders, track deliveries, view service history, and manage their profile — all on their own, without needing to call anyone.
EV Service & Accessories Hub
Customers can book EV service appointments and shop for accessories right inside their portal. Every job is tracked automatically so nothing gets missed or forgotten.
Impact
One platform. Every sale. Every customer. Every ride.
Ryddo needed a digital platform that matched the quality of the electric bikes they sell. We built them a complete custom solution — store, dashboard, and customer portal — all from the ground up.
Goodwin System delivery team
The Ryddo team sees the whole business in one live dashboard — revenue, orders, and stock levels updated in real time
Customers now have a self-service portal to track orders, book EV services, and buy accessories without calling in
Stock across 10+ electric brands is managed automatically — no manual spreadsheets, no surprise stockouts
The premium feel of the website now matches the premium brands Ryddo sells — checkout is fast, clean, and trust-building
Delivery Stack
Frontend
Backend
Database
Payments
Dashboard
Infrastructure
See what this looks like for your business.
Share your delivery pressure and constraints. We will map the lowest-risk path forward.
Book Strategy Call